MEDIAST 10 Study Guide - Final Guide: Candy Crush Saga, Tumblr, Haptic Technology
24 Feb 2017
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Splitting (hall) - = fix boundaries between social groups 1. create and fix differences -establishing divisions between us/normal/mainstream and them/abnormal/outsiders . 2. binary forms of representations:-images both repelling/compelling- noble savage stereotyping also deploys a strategy of splitting copper-fastened by fitting them to a set of stereotypes deemed unacceptable the other". This denies the possibility of any meaningful discourse about them or with them, and ensures their continued exclusion. This proves most effective when gross inequalities of power allow the dominant group to employ the strategy without challenge. Hall goes on to examine the nature of this power in more detail, describing how it encompasses various forms of symbolic power as well as the more obvious economic and military ones. For example, edward said has described in detail how representation of the orient ( orientalism ) and islam ( covering islam ) constitute a form of mass stereotyping that has aided the west in its exertion of hegemonic control over the east.
