MEDIAST 101 Study Guide - Midterm Guide: Mental Representation, Panopticism, Signify
2 Mar 2017
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Document Summary
Appropriation where commodities are put to unexpected use. Invisible lin drawn between characters to preserve screen direction. Art of how elements within shot composed and placed. Audience read signs as denotation and connotation. Creates mood and tells more about characters. Study of signs (means of image interpretation) Method of studying texts by separating images or words from mental concepts to which they correspond. Breakdown of 3 messages deconstruct an image. Linguistic: (panzani sauce) codes required to decipher writing includes labels and anchorage. What it denotes = label = panzani brand = fancy italian. Signifiers of coded image are constructed and put into image and signifieds of coded image imply values and attitudes and therefore ideological. Coded image = be best in life denotes = literally man playing guitar connotes = code necessary to know is wild rock star life. Common cultural items to identify style of image creation. Realism and visual text not mirrors but lenses.
