SMG SM 131 Study Guide - Final Guide: Stainless Steel, Taskrabbit, Airbnb

• School: Boston University
• Department: School of Management
• Course: SMG SM 131
• Professor: Matthew Reis

Document Summary

Simplehuman is the apple of housewares (pedal on a trash can, automatic soap dispenser, etc. ) Adds technology, stainless steel, etc. to basic products like trash cans. Wanted to create a workplace open for employees (gym, kids to work, low turnover) (organic food business) Membership model (give a free one to an impoverished family for every few paid memberships) Healthy food at the same price as conventional products. Thrive market is a social benefit corporation. Competing against e-commerce major retail brands (target, bed. Trade/industry controlled by private owners for profit. Market economy (free markets): we can do whatever we want as an individual or business, sell to whoever we want, etc. Shared economy: twist on the market economy. Based on goodwill, what is best for society. Common good protected either by society or government (usually government) Government taxes local businesses to redistribute the wealth. People organized together to accomplish an end.