MKTG 330 Study Guide - Final Guide: Infomercial, Contemporary Hit Radio, Ultra High Frequency
26 Nov 2016
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Affidavit of performance: a signed and notarized form sent by a television station to an advertiser or agency indicating what spots ran and when. It is the station"s legal proof that the advertiser got what was paid for. Audience composition: the distribution of an audience into demographic or other categories. Average quarter-hour audience ( aqh persons): a radio term referring to the average number of people who are listening to a specific station for at least 5 minutes during a. Average quarter-hour rating: the average quarterhour persons estimate expressed as a percentage of the estimated population. Average quarter-hour share: the radio station"s audience (aqh persons) expressed as a percentage of the total radio listening audience in the area. Barter syndication: marketing of first-run television programs to local stations free or for a reduced rate because some of the ad space has been presold to national advertisers. Broadcast: tv television sent over airwaves as opposed to over cables.
