NFSC 230 Study Guide - Midterm Guide: Foodservice, Froot Loops, Olive Oil
26 Aug 2016
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State why marketing is important to the foodservice management process. Marketing is used to understand perceptions and attitudes that lead to behavior. It is a management tool, a combination of activities that identifies your customers based on needs, wants and demands, develop products based on those needs, wants and demands. The environment in which goods and services are exchanged. Wants: socially accepted ways to meet needs, wanting coffee to stay awake. Demands: wants that are supported by resources such as money that allow the wants to be fulfilled, demanding. Starbucks on every corner and getting one because you have money and create demand through behavior. Promotion: attracting consumers to a product in an attempt to try and convince them to purchase it. Use of marketing to design and implement programs to promote socially beneficial change. >campaigns must first perceive they have a genuine problem and the product offering is a good solution for that problem.
