PSYCH 2800 Study Guide - Midterm Guide: Trait Theory, Egocentrism, List Of Fallacies
12 Apr 2018
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Also used real statistics of who payed their taxes on time. Reflected that behavior is largely shaped by the behavior of those around us (social norms): five guiding insights, beyond marketing social norms can produce results in areas other than just marketing. Design tests instead in order to pick up on those subconscious cues. Gladwell: study: took video clips of professors, turned off the sound, and presented the 10 seconds to participants who would then rate them on effectiveness. Able to rate them on a 15 item personality trait list. You like someone, so you see their words as confident, not arrogant: how we behave in one situation or context does not tell us that much about our behavior in other situations. Santos et al: pique technique: a target is more likely to comply if mindless refusal is interrupted by an unusual request, the usual mindless response to a panhandler is refusal, an autopilot rejection due to frequency.
