ECON 308 Study Guide - Final Guide: Covidien, Grocery Store, Historical Cost

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Fourth degree price discrimination is selling to different consumers at the same price but the cost of providing the product to different consumers are different. Ex: two people go on the internet to book a flight at the same time with the same price, but one person requested a special meal due to his/her religion. The airline must comply, because it will be religious discrimination if they don"t. So the cost of the airline increase due that one person special needs. Peak load pricing occurs when firms discriminate consumers by selling to them at different prices at different time for the same quality product. Ex: if you go to las vegas on the week days, the hotel will be much cheaper than on the weekend. This is because people don"t work on the weekend. Dominant firm price leadership model can explain coexistence of a low-cost large firm with many high-cost fringe firms.

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