MAR 3023 Study Guide - Quiz Guide: Sales Operations, History Of Marketing, Marketing
Document Summary
Brand has the closest association to _____ in a firm"s marketing mix. price promotion production product place. Freez is an ice-cream manufacturer in ceda, a predominantly agrarian nation. Freez does not spend too much on marketing its products. Instead, it focuses on improving the processes through which it manufactures ice- cream. Freez believes that the quality of the ice cream alone is enough to differentiate itself from other manufacturers and generate sales. In this scenario, freez"s marketing strategy is: promotion oriented. relationship-marketing oriented. sales oriented. production oriented. marketing-concept oriented. It helps marketers show customers that their wants are actually needs in disguise. It allows them to create different products for wants and needs which are inherently different. It helps them provide products that fulfill customers" wants and satisfy their underlying needs. It guarantees the sale of products due to clear distinction of product functionality.
