PUR-3000 Study Guide - Midterm Guide: Socialist Party Of America, Reputation Management, Strategic Planning
Document Summary
Pr professionals must understand management, meaning that they must understand management functions as planning, budgeting, objective setting, and how top management thinks and operates. Pr today is much more planned than it is a knee jerk reaction to a problem. Hunt and grunig say that pr managers perform what organizational theorist call boundary role: They function at the edge of an organization as a liaison between the organization and its external and internal public. They have one foot inside the organization and one outside. Warren buffet- we can afford to lose money- even a lot of money. But we cannot afford to lose reputation- even a shred of reputation . Pr practitioners must consider objectives and strategies, planning and budget, and research and evaluation before organizing work. Environment business objectives pr objectives and strategies pr program. 1) defining the problem or opportunity: research current attitudes and opinions. 3) action: communication phase when the program is implemented.
