COMM 200 Study Guide - Final Guide: Testability, Deductive Reasoning, Grounded Theory
Document Summary
It is your responsibility to make sure you. Read the book to fill in any and all gaps that might appear in this study. Match the summary of theory to the name of the theory: the rhetoric. Interpersonal relationships evolve in some gradual and predictable fashion. In today"s society, most people get their information from mediated sources rather than through direct experience. Therefore, mediated sources can shape a person"s sense of reality. This is especially the case with regard to violence. Heavy television viewing fosters a sense of the world as a violent place: due to the enormous power of the media, the media have a lasting effect on public opinion. Mass media work simultaneously with majority opinion to silence minority beliefs on cultural issues. A fear of isolation prompts those with minority views to examine the beliefs of others. Individuals who fear being socially isolated are prone to conform to what they perceive to be a majority view.