SPCH 2050 Study Guide - Media, Culture & Society, Nielsen Audio, Focus Group
Document Summary
Ms. warford speech 2050: media, culture & society study guide: exam #1. Relationship that benefits both parties: define media literacy. Message form difference between 1 on 1 and mass media. Message vs. messenger not faulting the messenger. Traditions awareness of past and other cultures. Delayed feedback, use technology, connects distant audience: define demassification. How were the questions worded and i what order were they asked: what are six criticisms of ratings? shows to avoid commercials, ppl leave during commercials. Discrepancies when different rating services come up with different ratings. Sample selection how rating services pick their samples. Respondent accuracy ppl lie about what they watch. Zipping, zapping and blushing ppl change tv during commercials, ppl record: five primary tools for measuring broadcast audiences. News, production, advertising, circulation, business: name some of magazines" innovations, what are three reasons why the book industry is expected to recover, know the four genres of books in detail and what their futures look like.
