KINE 3360 Study Guide - Final Guide: Facility Management, Psychographic, Professional Sports
Document Summary
Exam 2 review: the process of designing and implanting activities for production, pricing, Why marketing of sport is unique performance, and weather family and friends together. Developing a sport marketing plan promotion, and distribution of a sport product or sport business product to satisfy the needs or desires of customers and to achieve the company"s objective. Intangible you can"t touch a great competitive games: subjective experience vary from person to person. Sport is not easy to predict and it"s hard to make sure everyone has a satisfying experience. Ex: make by the end of the game: analyze the sport product. Complex and dynamic nature of the core product: sport as the game itself, who competing, athletes and school. Supplemental/ ancillary products: t-shirt tosses, food, games, give aways, cheerleaders, half time show, mascots, and music, project the market climate. Swot analysis: sw- assessing internal strengths and weakness.
