MKTG 300 Final: MKTG 300 Final Exam Review
Document Summary
Aggressive sales techniques and belief that high sales result in. May not take place even if conditions are met. Doesn"t consider if what is produced meets market needs. Despite the quality of sales force, often can"t convince people to buy what is neither wanted nor needed. Market orientation - satisfying customer needs and wants while meeting objectives. Societal orientation - satisfying customer needs and wants while enhancing individual and societal well-being. Organization"s focus: firm"s business, those whom the product is directed, firm"s primary goal, tools the organization uses to achieve goals. Customer satisfaction of whether that good or service has met their needs and expectations. Offer org-wide commitment in service and after-sales support. The customers" evaluation of a good or service in terms. Employees are given more authority to solve customer. Every employee represents the firm in the eyes. Emphasizing cooperation over competition while helping a customer.
