HUEC 3032 : HUEC 3042 Final Exam Study Guide
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Huec 3042 exam #3 study guide chapters 11 -16. 4 types of vendors (know characteristics of each) Manufactures: buyers of fashion goods typically make purchases directly from manufactures or their representatives in the market. In addition to purchase quotas, some manufacturers may also establish both promotion and pricing requirements. Manufacturers representatives/brokers non-merchant middlemen because they don"t take possession before selling it to the retailer. The manufacturer pays a fee, usually a % of net sales tat varies by product category, sales volume, and the number of services provided. They bring the producers of non competing lines together with the buyer seen often at trade shows. Merchandise and price offered: merchandise needs to be compatible with your customer. A wide assortment may be a key consideration. Look for vendors who distinguish their products through construction, styling, or packaging: national vs private, national brands have immediate, wide spread customer recognition.
