MC 2000 : MC 2000 EXAM 1 REVIEW
Document Summary
Analog v digital: analog is conventionally used in broadcast and phone transmissions that is accomplished by adding signals of varying frequency of amplitude to carrier waves; digital is electronic technology that generates, stores, processes and transmits data. Audience fragmentation: dividing the audience into segments based on background/lifestyle to send them messages targeted to their specific characteristics. Channel: pathway through which the transmitter sends the message. Communication: people interacting in ways that at least one of the parties understands the messages. Convergence: the ability of different media to easily interact with each other because they deal with information in the same digital form. Culture: ways of life that are passed on to the members of a society through time and that keep the society together. Decoding: the process by which the receiver makes sense of the message. Encoding: the source organizes and prepares to send the message.
