MC 2000 : Mass Comm Final Review
Document Summary
Promotion of public discussion and debate: intermediately protected. Truthful and not misleading commercial speech: not protected. Chicago school: role of mass media for community, claims, popularity of mass media led to new communities, mass media brought together geographically dispersed individuals, mass media taught ideas for democracy. Propaganda research: role of mass media for persuasion, power of the media to create ideas in our heads , hypodermic-needle model. Payne fund studies, mid 1920s-early 1930s: impact of mass media on children, claims, negative effect of movies on children, movie impact depends on individual differences. American soldier, 1940s: limits of propaganda effect, concluded that the effect of mass-media propaganda on soldiers was very limited. Yale program: under normal circumstances and in varied communication environments, minimal mass-media ability to sway people"s opinions on controversial issues, hypodermic needle, 1950s. Individual reactions depend on background, social setting, personality. Reinforces status quo: framing, priming, hostile media bias, third person effect.
