MC 2525 : Exam2ReviewSheetFall12
Document Summary
Mc2525 review sheet for exam #2: october 31- november 2 window. Exam format: computer-base test; 50 multiple-choice and true/false questions. Class content from sept 27-oct 25 including guest lecture by the martin agency. Borchers #2 reading; turkle reading, shirky ted talk, gladwell reading, net neutrality reading, facebook"s privacy. Policy, hardy reading from nyt on privacy, rebecca mackinnon ted talk. For the following terms, (1) know the definition, (2), understand the significance, and/or (3) be ready to apply to concrete examples: Steps to building a professional brand online; how to network using linkedin; Rolf anderson"s model of personal selling; how to think of the interview as persuasion; impression management; non-verbal cues & kinesics; the interview process, types of questions (open and closed, primary and secondary, behavioral) Comparison between how people viewed digital technology"s impact on relationship in the 1990"s and now, dystopians vs. utopians, media multiplicity; comparison between logics of web 1. 0 and web 2. 0; ambient awareness; on-demand sociality;
