MKT 3401- Midterm Exam Guide - Comprehensive Notes for the exam ( 59 pages long!)
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Water has now surpassed soda as the most consumed beverage. Although it has overtaken soda as preferred beverage, the packaging has created an environmental problem. Now we have brita filters and reusable bottles. Next trend how can the water be produced and processed to sustain. Marketing 3401 environmental sustainability by producing and recycling fast enough for (cid:272)o(cid:374)su(cid:373)er"s (cid:374)eeds: nike selling shoes at expensive prices while still producing shoes in sweatshops overseas for little money. Consumers insisted that production workers are treated more ethically: toms*** - gave consumers a ethical purpose behind buying their product. Reduced waste while producing shoes while also promising a free pair to children in need. This is where likeability comes into play: companies train you to be better than their competition. January 17, 2017: his friends took him to d. c. to see real estate. Thomas owns real estate here and one of his friends sold 230 billion dollar sports illustrated building.
