MKT 3401 : MKT 3401 Unit 2 Material - Final Exam
Document Summary
Marketing strategy framework: market analysis, company, competition, customer, condition, strategy development, segmentation. Identification: accessible, substantial, responsive, targeting, mass-marketing, multi-segmented, niche marketing, position, attributes, benefits, communication of value. Components: packaging, warranty, service after sale, branding. Identification: position, affiliation, personality, repeat of sales, new ingenuity of products. Steps in the life cycle of a product. Introduction: growth, maturity, decline, potential extension, price, price skimming, penetration pricing, status-quo, place, promotion, promotional mix, advertising, digital marketing, radio, newspaper, product placement, sponsorship. Impressions (signage) unit 2: public relations, media relations, community relations, sales promotion, sampling, loyalty programs, coupons, contests, point of purchase, personal selling. 10/22/15 prepare for 10 minute presentation 2 minutes a person. Question you hope to get got to think . Would you want a laptop for : must have a conclusion. Want it to be easy, effective, essentially do the same thing you had in the introduction. Go back and conclude with the story you started with.
