MKT 3401 : Test 1 Study Guide
Document Summary
Market yourself - creating a unique, appealing brand. Formula: personal brand = performance + personality + visibility * trust. Creativity - think about ways to solve problems. Aggressive - thinking of another way when you"re turned down. Smart - problem solver, get things done, be reliable, intelligent. To sell yourself you have to know what your personal brand is. Social media will impact your personal brand but it is not all of it. Like ability - the one element that will make your personal brand successful and effective. Al merabian came out with a classical study on l ikeability - the emotional impact you have on somebody. 38% of emotional impact is judged on vocal delivery. Not the presentation but tone is the critical part of vocal delivery that no one pays attention to. Tone- in person, on the phone, in public. You have to be able to manage your tone in order to keep up your personal brand.
