MKT 3401 : MKT 3401 Test 1 Questions
Document Summary
Test 1 questions: what does it require to be successful in business, 1. 1, 38% of emotional impact you have is judged according to vocal delivery: tone, 55% of emotional effect you have is visual, 7% verbal arrangement (not content, likeability is the emotional impact you have on somebody. 3 aspects are: thin slice: 1/24th of a second. + visibility + trust: 3 marketing concepts, creation of customer value: benefits cost = cv (customer value, customer satisfaction (canes example): customer service. 63% of people change product based off of one person. (wal-mart & target example). 77% of people who have a bad customer service experience will tell at least one person. 7% of people who have a bad experience are going to tell the service provider. Societal orientation: 4 good things that come from customer satisfaction, marketing strategy framework, level 1: market analysis. Level 3: implementation: marketing mix- the 4 p"s, 1.
