MKT 3401 Study Guide - Final Guide: Unique Selling Proposition, Customer Satisfaction, Cierva C.4
Document Summary
Exam 1 notes that will be on the final: the things you need to do to be successful according to john camp (a) need to be able to market yourself. What do you do to help sell yourself? (a) must be likeable (a. 1) likeability-the emotional impact you have when you are dealing with someone. Boredom and bitterness (c. 2. b) pauses (c. 3) 55% of the emotional impact you have is judged according to your visual image (c. 3. a) facial expression (c. 3. a. 1) Must have a default look that makes you appealing (c. 4) 7% of the emotional impact you have is judged according to the verbal arrangement of your message. 3 goals of marketing (concepts) (a) customer value (a. 1) In order to make up for overbooking a flight, the airline company offers gift cards in exchange for your ticket on the flight (b. 5) 2 types of dissatisfied customers (b. 5. a) angry customers (b. 5. a. 1)
