ADV 205 Study Guide - Midterm Guide: Direct Marketing, Personal Selling, Web Conferencing
Document Summary
1: for billboards, six words or less is ideal. 2: get noticed, but don"t make your billboards a huge distraction. 3: this is not the time for direct response. 4: billboards should be smart, but not too clever. An organization designed to investigate how many people pass and may see a given outdoor sign, to establish a method of evaluating traffic measuring a market. Offer lowest cost per exposure when compared to any major advertising media to communicate a succinct message/image in the local language to a mass audience quickly and frequently at the lowest cpm of any major medium. Media the combination of media types that work together to most effectively deliver an advertiser"s message. Brand development index or (bdi) quantifies how well a brand is performing within a specific group of customers, compared with its average performance among all customers.
