MRKTNG 3000 Study Guide - Midterm Guide: Insight Guides, Corporate Social Responsibility, Customer Relationship Management
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These salespeople rarely sell products but often become involved in and knowledgeable about customer"s needs and wants. Internal operation focus: needs response mechanism, marketing mix, functional marketing discipline, according to class discussion, which of the following statements was made about ford"s. Its only means of sales growth is through market development. It is the top selling truck in china. It has a greater experimental benefit than the toyota tundra. Marketers often encourage referrals as a ____ growth strategy: product proliferation, market development, market penetration, diversification, product development, companies seek to develop a sustainable competitive advantage that can be maintained over a long period of time and; a. Integrating: to determine how attractive a particular market is in using the bcg portfolio analysis, _______ is established as one axis: competitive intensity, relative market share c. The approach to segmentation offers him an enormous advantage because: a. b. It is based on behaviors and reasons people make choices.
