BA 30310 Study Guide - Quiz Guide: Diminishing Returns
Foresight Quiz #1 Study Guide
• Diagram of how to create cognitive distance according to Michael Porter:
▪ Core Innovation:
• focuses on the MAIN ideas that everyone is thinking
▪ Breakthrough Innovation:
• breaks the mold of what everyone is thinking in order to create
this cognitive distance
• Growth Trap:
o One of the primary reasons that companies do not branch out and do something
to create strategic advantage
▪ safer route that still makes money so most companies get caught in this
trap
o Focusing on incremental gains =
▪ seductive and safe way to build growth with little risk
▪ example =
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