MGT 30220 Study Guide - Final Guide: Aldi, Whole Foods Market, Private Label
Strategic Management Study Guide
• Whole Foods Key Takeaways:
o 1. Good illustration of a firm exploiting a gap in the marketplace
▪ natural foods
o 2. Clearly pursuing a DIFFERENTIATION-BASED ADVANTAGE with mutually
consistent activities and many trade-offs
o 3. Whole Foods is saving the planet and getting rich in the process
▪ interesting illustration of the double-bottom line
• Aldi Case:
o Questions to Consider:
▪ 1. Ho ould you desrie Aldi’s alue propositio?
▪ 2. Ho do Aldi’s strategi hoies reifore its pursuit of a cost-based
advantage?
▪ 3. Ho does Aldi’s approah differ fro other firs i the idustry?
o Value Proposition:
▪ The Dark Horse Discounter
▪ Store basis = things are all over the place
• complete opposite of Whole Foods
▪ Aldi fouses o offerig a o-frills shopping experience by offering the
ost produts at the lowest pries
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