MGT 30220 Final: Strategic Management Study Guide Part 39
Strategic Management Study Guide
• Integration Strategies:
o 1. Bury: another word for a takeover
▪ the acquiring firm breaks up the target firm and weaves its individual
elements into the fabric of the acquiring firm
▪ Everything about the target firm disappears and the actual firm remains
unchanged with some supplements from acquired firm
o 2. Build: another word for a merger
▪ what companies do when they build one new firm from the components
of two
• not as high of integration as bury because new culture, identity,
and brand emerges
o 3. Blend:
▪ results in a moderate degree of integration
• the target firm retains its own identity, brand, and much of its
culture
o 4. Bolt On:
▪ two separate entities are joined at a single point through a very strong
link
• two entities remain deliberately separate in order to monitor the
performance of each unit
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