POLI SCI 220 Study Guide - Midterm Guide: Soltyrei, Opinion Leadership, Federalist No. 10

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Use: lepore, lippmann, lupia and mccubbins,, menand, page, shapiro: pros of measuring public opinion, understand citizens" political actions, understand behavior of candidates, parties, interest groups, etc, shed light on specific events/outcomes. What are some of the challenges that those who are designing and interpreting public opinion polls need to be aware of: measurement challenge: Non-participation: high refusal rates for calls: more likely to participate in polls when feeling good about their chances, counteract: surveyors weight responses in underestimated categories, ex: trump election, participants may not have thought trump"s chances were good. Difficult to understand how people form opinions, and how opinions can change (foundation of preferences) i. e. family, Identity: i. e. generational, ethnic, gender shape responses sizeable gaps in women"s vs. men"s responses. How might some institutions help voters overcome this challenge? extremes: Lupia: interest groups may have unknown incentives, knowledge, or agendas: people can be deceived. But people should just have to understand consequences to make an informed decision.