COMM 2540 Study Guide - Midterm Guide: Telecommunications Act Of 1996, Yellow Journalism, Studio System
5 Oct 2018
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Chapters 1, 2, 4, 7, 8 & 9 in media now (10th edition) All content from the first portion of class is fair game for the exam. This includes the assigned chapters and the in-class lecture material. There will be few, if any, questions that cover material from the textbook that was not discussed at all during class. A good strategy is to review the lecture notes and then review the areas in the textbook that overlap. The exam will consist of multiple-choice questions and true/false questions. Major topics of focus (not an exhaustive list): The changing media: communication models (linear & interactive, types of communication. Media and society: structure of media industry (monopoly, duopoly, & oligopoly, economies of scale, law of supply and demand, how media make money, approaches to understanding the relationship between media/communication technology and society (cultural determinism & technological determinism) Diffusion of innovations: definition of innovation, the innovation-decision process (knowledge, persuasion, decision, implementation,
