COMM 310 Study Guide - Quiz Guide: New Coke, Leading Question, Swot Analysis
Document Summary
You can then come up with a strategic development: 2. Research: where you want to be and how you"re going to get there, market research will answer questions about data sources, strategy development, implementation tactics and how to evaluate success, 3. Market program development: market research will answer questions that address the 4. Implementation: market research will answer, how are we going against performance measures, how happy are out customers, how might we refine our tactics, see how well it is doing, factors in designing the sample. Meaning of systematic (non-random) and non-systematic (random) errors. Systematic errors: cause due to an inaccuracy or bias in the measuring system. Ex: a zero error on a measuring scale, the initial position is not at zero. Random errors: caused by unknown and unpredictable chance factors in the measuring system; repeated measurement does not duplicate each other. Reliability is inversely proportional to random errors. Validity is inversely proportional to systematic errors.
