BUSMKT 1040- Final Exam Guide - Comprehensive Notes for the exam ( 38 pages long!)
Document Summary
Chapter 1: creating customer relationships and value through marketing. [new ideas tested on the menu: boasts 36% market share of the greek yogurt segment. To discover the needs and wants of prospective customers: prospective customers = individuals (buying for themselves and their households), organizations (buying for their own use such as manufacturers), or for resale (such as wholesalers and retailers, 2. The organization itself mission and objectives determine what business it is in and what goals it seeks: 2. Within the organization, management is responsible for establishing these goals: 3. 1/18/18: a = other organizations, b = suppliers, c = shareholders (owners, d = customers, e = senior management, what is needed for marketing to occur, 1. Two or more parties with unsatisfied needs: ex: two parties with unmet needs is when you are desiring a meal (pizza), and your local domino"s pizza owner needs someone to buy a handmade pan pizza, 2.
