PSY 0105 Study Guide - Midterm Guide: Elaboration Likelihood Model, Social Loafing, Deindividuation
Document Summary
Two routes to persuasion described by the elaboraion likelihood model: Appeals to moivated people, info will last a long ime. Inluenced by incidental cues like image, cool and atracive . One sided: only menion the pro"s, good if people already agree with you. Two sided: menion both pros and cons, good if people iniially opposed or already know cons. Reactance doing the exact opposite of what you"re persuaded to do to establish freedom. Aitude inoculaion: exposing people to weak atacks on their aitudes so they"ll have strong refutaions for when stronger atacks come. Make public commitment of opinion, challenge beliefs, and develop counterarguments. Group two or more people who interact with each other, collecive inluence is key. Entaivity-interact oten, idenify with group, pursue common goal (ex, family) Cohesiveness: factors causing people to remain in a group. Social facilitaion: easy/mechanical tasks are performed beter when others are present bc dominant response: experise also makes complex tasks simpler.
