COM 31800 Study Guide - Midterm Guide: 40 Minutes, Ingratiation, Pickpocketing
26 Sep 2020
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Once you begin the exam, you will have 40 minutes to completeit. you must finish your exam by. 11:30 p. m. eton the day it is assigned. the exam will be 30 multiple choice and true/false questions. Questions will come from the required readings and video lectures. The readings include chapters 1-4 and chapter 13 of your textbook. For all concepts and theories covered in unit 1, be able to define and identify examples. From textbook: persuasion involves one or more persons who are engaged in the activity of creating, reinforcing, modifying, or extinguishing beliefs, attitudes, intentions, motivations, and/or behaviors within the constraints of a given comm. context. Proposes two basic routes to persuasion that operate in tandem. The first is the central route/processing, which involves cognitive elaboration . (thinking about the context of a message and scrutinizing the evidence and reasoning). This involves focusing on cues that aren"t directly related to the message.
