MKTG 350 Study Guide - Final Guide: Predatory Pricing, Price Skimming, Organizational Culture
20 Jun 2016
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Exam date: section 001, thursday, april 28, 9:00, room 123. Section 002, tuesday, may 3, 12:30, room 123. You may take the exam on either day, but please let me know by wednesday, april. 27th at 11:00 a. m. (if yiou have not done so already) so that i can make enough copies. Core aspects of marketing exh. in text. 4 strategies for building a sustainable competitive advantage. Macro-environment (from exh. ) know what"s going on in each category. Culture (both regional and country cultures), demographics (education, age, ethnicity), social (all the trends), economic. 4 types of organizational culture autocratic, democratic, etc. 3 types of buying situation new buy, modified rebuy, straight rebuy. Types of data primary and secondary, internal and external, free and syndicated. Plc know what"s going on in each stage. Us dependence on service, economic importance of service (4 areas) Pricing tactics cash discounts, allowances, bundling, leader pricing. Legal and ethical issues deceptive pricing, loss leader, bait and switch.
