MKTG 350 Study Guide - Midterm Guide: Conveyancing, Federal Communications Commission, Want Ads
20 Jun 2016
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Factor to consumer = 9 transactions, factory to store to consumer = More efficient and effective processes: supply chain management affects marketing by: Marketing channel management any institution or individual who is involved in getting the product from the manufacturer to the consumer: types of marketing channels. Manufacturer -> wholesaler -> retailer -> customer. Logistics management activities that are performed by members of the marketing channel. , by different levels. Electronic data interchange (edi)- computer-to-computer exchange of business documents from a retailer to a vendor: cycle time, quality of communications, easily analyzed and used. Vendor managed inventory- approach for improving supply chain efficiency in which the manufacturer is responsible for maintaining the retailer"s inventory levels in each of its stores: collaborative planning, forecasting, replenishment. Push v. pull supply chain: pull- orders based on sales data, more accurate inventory, better when demand is uncertain, push- merchandise allocated based on forecast, doesn"t need sophisticated is system, good for steady demand items.
