CRS 287 Midterm: Exam

• School: Syracuse University
• Department: Communication and Rhet Studies
• Course: CRS 287
• Professor: Professor Good

Document Summary

Study online at quizlet. com/_2rydbt: ability the ability to attend to the message. Includes intelligence as well as distractions: central. Audience persuasion will be deeper and longer lasting. Dependent on whether or not the listener/receive gives the message in-depth and concentrated thought. Central route leads to more enduring attitude change adding more information to existing, simple information to create a more complex, emergent whole. Central and peripheral processing are determined by audience motivation and ability desire to attend to the message. The more central (relatable) the message is to the recipients life, the more motivated is the desire to attend. Consistency and logic; the story "hangs together" (when the audience is convinced the narrator hasn"t left out important details) Judgments about the credibility or truthfulness of a story. A story has fidelity when it can be seen as a guide for our own actions: narrative rationality determined by the coherence and fidelity of our stories, narrative.