COMM 301 Study Guide - Midterm Guide: Oligarchy, Eudaimonia, Don Draper

10 views8 pages

Document Summary

Born after the rise and fall of the wars. Agreed with the idea that reality are things next to you. Lyceum(aristotle): modern, natural phenomenon / plato: philosophy. Violinist was at the peak of fame, then he played for nobody. Something new for him, he was grateful for any little thing. Ethos subway does not have trust for talent and pathos the environment was not right, subway is stressful. Logos: idea makes sense from audience pov. Work needs to be done to make idea relevant again. Ethos: reputation, credibility, what are you known for. Pathos: stories, emotional affections , they must make the right emotional environment for the message. Something works then it shifts and it doesn"t work. Setting creates condition for pathos + ethos. Aristotle: circumstances changes the way that we perceive things. Platos isolates two minds and says here"s this rational thing, ur not understanding the reason enough.