COMM 301 Study Guide - Final Guide: Enthymeme, Isocrates, Neil Degrasse Tyson

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Homeric virtues- whether virtue is multiple or single. Each class of person has a different virtue of each other. each person does their own virtues but no others. they eventually clash because they"re seeking a different end. Platonic virtue- socrates argues against the face metaphor and favors instead the notion that the metaphor of gold whereby different virtues are simply different forms of the same substance. Hedonism- thought of as the pursuit of just pleasure. The idea of a good life can be through knowledge. Good in the short term but painful in the long term. Socrates initially builds his case on a common sense hedonism by which we understand human motivation in terms of the pursuit of pleasure and the avoidance of pain. Art of measurement- what gives us the measure of hedonism. How you measure the pleasures and pains of hedonism. How to properly measure appearances and life and all these things.