STHM 1113 Study Guide - Quiz Guide: Earned Media, Horizontal Integration, Swot Analysis

• School: Temple University
• Department: Tourism & Hospitality Management
• Course: STHM 1113
• Professor: Benjamin Altschuler

Document Summary

Describe the key ideas of the destination life cycle curve. Definition: used to help us understand how a destination may change over time. The place changes, the number and type of guests change, and the experience they have changes, too. Exploration: small numbers of adventurous visitors are attracted by the area"s natural and cultural attractions. There is little or no infrastructure for tourism. Involvement: local investment in tourism and tourism advertising starts. Visitor numbers begin to increase and government agencies start to develop the infrastructure: development: there is a rapid growth in visitor numbers as the destination becomes heavily advertised. The type of visitors attracted changes to the less adventurous. External investment replaces local: consolidation: growth in visitor numbers begins to slow. Tourism becomes mass market and advertising is aimed at attracting new markets and correcting seasonality: decline: the tourism infrastructure becomes run down as visitor numbers decrease.