MKTG 315 Study Guide - Quiz Guide: Performance Indicator, Conversion Marketing, Unique User
Document Summary
Analytics module: basic metrics, hits: occurs any time that a user accesses a page on our website, visit: any time a user enters a website, s/he has created a visit. This is the sequence of page views and the customer journey. The last page that a user viewed is the exit point. This is a page- specific metric: exit rate: the percentage of page views that result in an exit from our site. This is page specific: unique page views: this counts only the number of times a page was viewed by a consumer during their stay on our site. A consumer may click through on a specific site multiple times during their stay. Removing multiple visits to a page can provide information on the actual traffic we are receiving: unique visitors: the number of unique users who visited our site in a given period.
