MCOM 253 Study Guide - Midterm Guide: Participant Observation, Critical Role, Vimeo
23 Feb 2017
School
Department
Course
Professor
Document Summary
A communication function of management through which organizations adapt to, alter, or maintain their environment for the purpose of achieving organizational goals: design/plan a message to the public to create an image. A strategic communication process that builds mutually beneficial relationships between an organization and their publics. A process: you go through different stages of program planning in order to reach your final goal, preparation and planning of what the person/organization needs to appeal to the public/what they would like to portray. Multifaceted: counseling, research, media relations, publicity, employee/member relations, community relations, public or government affairs. Industry relations: development/fundraising, multicultural relations/workplace diversity, special events, marketing communications. Pr practitioners use a variety of channels. Objectivity is not necessarily the key to pr. Channels like: blogs, organizations, social media, tv, online etc, targets specific groups of audience. Public relations target external and internal audiences.
