APR 231 Study Guide - Final Guide: Ford Foundation, Healthy Choice, Brand Equity

• School: University of Alabama
• Department: Advertising and Public Relations
• Course: APR 231
• Professor: William Gozenbach

Document Summary

Large corporations like walmart ( billion in worldwide sales) leave consumers not understanding the organization. The large size of these corporations bring remoteness. Customers often has a distrusting nature towards large companies. Distrustful of the power, influence and credibility often transfers their mistrust to the business in general. 31% of people say they have very little confidence in large corporations. This number and statistic is growing however!! Corporate financial scandals and misdeeds of corporate executives take a toll on the public"s trust. Csr- corporate social responsibility: the set of practices that organizations use to contribute to the well-being of their immediate community. 42% of a company"s reputation derives from perceived corporate citizenship, sound governance, and quality as a work place. Corporate pr practitioners face a delicate balance between arguing for realism and making lame excuses on behalf of their companies. Keep consumers educated about how global companies function and what they contribute to society.