CTD 231- Midterm Exam Guide - Comprehensive Notes for the exam ( 131 pages long!)
12 Oct 2017
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Document Summary
The role of product development in the apparel supply chain. Managing perpetual change: businesses today must manage perpetual change. In consumer demands and expectations: to remain competitive. Choose among variety of information and telecommunication technologies. Integrate them with emerging product technologies, knowledge of customer preferences, and global marketplace resources: need to deliver innovative products at the right place in the shortest time frame possible. This is where fast fashion comes in. These stores/websites are bringing in new merchandise every 4 weeks: product development. Strategic, creative, technical, production, and distribution planning of goods. Having a perceived value for a well-defined consumer group. Designed to reach the marketplace when that group is ready to buy. Roles of each industry segment were distinct, each with its own product and customer. Comprehensive response to the business challenges profiting from rapidly changing, continually fragmenting, global markets for high-quality, high-performance, customer-configured goods and services .
