GBA 490 Study Guide - Final Guide: Net Income, Compound Annual Growth Rate, Vera Bradley

• School: University of Alabama
• Department: General Business Administration
• Course: GBA 490
• Professor: Houston

Document Summary

Vera bradley with its signature fabric designs has experienced meteoric sales growth since its inception and has become a player in the multi-billion dollar women"s fashion accessories industry. At the same time the entire industry has enjoyed strong growth, interrupted briefly by the economic downturn between. While vera bradley has achieved outstanding growth and profitability through its early years, the company faces challenges as it plans its course for continued success. The women"s fashion accessories market is dominated by the well-established companies. Coach, with . 1 billion in sales, and michael kors, with . 3 billion in sales, and includes two similar strong competitors, kate spade with . 3 billion in sales, and vera bradley with million in sales. The market is highly influenced by disposable income, fashion and style trends, and brand identity. In addition, since the products are only lightly differentiated, there is strong competitive rivalry among the four main players in the market.