GBA 490 Study Guide - Final Guide: Gayle King, Weak Interaction, Environmental Factor

• School: University of Alabama
• Department: General Business Administration
• Course: GBA 490
• Professor: Houston

Document Summary

Sirius xm satellite radio company is the monopoly provider in the satellite industry since the merger of sirius satellite radio and xm satellite radio in 2008. The merger discontinued the cut-throat competition between two companies in the industry. And it was beneficial for both two companies because that avoided extremely high operation expenses. The company has get out of heavy debts and bankruptcy and gradually on the turn for the better. Sirius xm had 25. 6 million subscribers, 2013 revenues of . 8 billion, operating income of million, net income of million, and cash flows from operations of . 1 billion (case11 104). The primary target market for sirius xm satellite radio service is the owners of automobiles in. North america and households in united states and canada. Sirius xm offers various subscription plans start at . 99 a month in order to meet different people"s demands. Sirius xm satellite radio service is differentiated from others.