JMM 434 Study Guide - Fall 2018, Comprehensive Midterm Notes - Viacom, The Walt Disney Company, Sony Pictures Entertainment
12 Oct 2018
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Video: theater/television/mobile device/out of home (outdoor: bar/taxi/airplane) electronic copying / playback broadcasted moving visuals. *exploitation of a company"s video assets for maximum return. To get the most money you can get. To get your product out to a tv station. Cbs: cbs network/ cbs stations/ cbs access/ showtime. Eaten-risk: monetization, content-production, distribution-studio department-selling consumers: subscription advertising-eyeballs box office tickets movie theater, disney: disney studio, pixel/marvel studio, 20th century fox, universal owned by comcast, wb, sony: columbia, mgm, paramount. Ultimate: a formal document used by studios & independents to determine the estimated total revenue to be generated by a video title. 4 months with 2 holdbacks, # of runs. Period ends, they will be put up on everything. Viacom split from cbs: 1movie maker; 2theater; 1 of 2. Co-productions: $ titanic"m, pay eventually and one gets internet rights. Debit & equity (limited partnership)-form company with one project. Rights of the film; maybe only a trailer/script.
