MKT 320 Study Guide - Midterm Guide: Vendor-Managed Inventory, Customer Relationship Management, Electronic Data Interchange

• School: University of Miami
• Department: Marketing
• Course: MKT 320
• Professor: Scharf Ian

Document Summary

3 million in nearby areas average income of k. Hard to get stores into the mall: 5 primary challenges. Design of the mall brought in over a dozen irms setled on rectangle logisics parking, bathrooms, etc. adverising had to atract people from far away. Look for successful entrepreneur in country and delegate everything to them. Outparcel: in parking lot of other retailer. Strip malls: grocery or drug store anchor. Power center: group of category specialists combined in one place, can be other stores also. Tradiional shopping malls: climate controlled, dept. store anchors. Greater specialty items at power centers or shopping malls. Urban sprawl: trend of migraing to suburbs. Zoning: when a city determines where a type of building can be. Labor costs are signiicant percentage of total expenses. Hr advantages are diicult to duplicate: objecives. Who is responsible for what, who reports to who: centralizaion. Hr is done at corporate level: decentralizaion.