MKTG 423 Midterm: MKTG 423 Final Exam Review
Document Summary
The domain is translated into the ip address via the dns: Translation a system to get a computer to understand which website you want to visit. How the chinese government disallows use of google, facebook, etc. Redirects between url and dns via a firewall. Also known as dns poisoning or dns hijack. Can use vpn to get around it. A unique identifier that a website uses on your computer to remember you and/or what you did on the website; record by external computer i. e. items added in a shopping cart, items viewed before, items searched. Many people visit the website i. e. traffic. Happens when a visitor visits the website directly via a url, bookmark, web history, etc. Can be done via a flyer with the domain name on it (simple) Happens when a visitor clicks the link of a website from another website. Clicking a web link on a company"s instagram business profile.
