BUS 450 Study Guide - Quiz Guide: Costco, Coleman Coliseum, 18 Months
Document Summary
Five (5) themes of this semester: don"t be road kill commit, one word passion! Care about what you"re going after: it"s better to be a weed in costa rica, than a flower in hawaii competition is good, don"t take the monkey, pay your civic rent locally, nationally, and globally. Given yellow handout and told about bsg with joyce meyer. 1st practice decision due jan. 29th at noon. Read chapter 5 pick strategy and stick with it. Quiz 2 march 2nd (will be more difficult) And finding out the 3rd how you"re going to get there. Sustainable competitive advantage having a strategy that sets you apart from other companies that others can"t imitate. On average, sustainable competitive advantage lasts 18 months. Four (4) key strategic options: low cost driving out the cost, keep the money, differentiation high quality, service, product selection, performance, etc, niche special buyers/tastes (i. e. ebay, manna, etc. , brand name that is synonymous with product (i. e. disney)
