CMN 10Y- Midterm Exam Guide - Comprehensive Notes for the exam ( 41 pages long!)
Document Summary
*sending or receiving a message, solely (one or the other) is not communication. Helps us understand, explain, predict communication and its consequences. Theory = statement/collection of statements about reality that seek to explain/predict relationship. Based on observation & evidence, natural observation, systematic observation, surveys, experiments. Model = visual depiction/representation of relationship outlined by a theory. Surveys observe relationships across a lot of people. Experiments- try to control as many factors as possible to see if relationships predicted by a theory still stand. Communication as linear process, sender creates a message that ends w/ audience (receiver) (lasswell: who says what, what channel to whom w/ what effect. Only effective when message successfully reaches & interpreted correctly by receiver. Noise- everything that can cause disruption in communication flow . Focus on receiver, on understanding & making meaning out of messages. What predicts receivers" interpretation, culture, age, experiences. Production: ideas encoded into message: circulation, use, reproduction application/consequence of message"s use.
